We at Cast are proud to be early adopters of the Age-Friendly Standards which aims to provide a welcoming and positive experience for everyone, regardless of their age.
The development of the Age-Friendly Standards is a response to reported trends which indicated a significant drop-off in cultural engagement in later life, due to multiple barriers which older people may encounter.
The significant opportunity for arts and culture to play a role in enhancing quality of life for older people is further reflected in Age UK’s 2017 Index of Wellbeing in Later Life which reports ‘Creative and cultural participation’ to be the most prominent indicator to wellbeing in later life, scoring highest amongst a large range of contributing factors.
The Age Friendly Standards address five key areas when welcoming older audiences:
- Building relationships
- Considering suitable programming
- Providing appropriate facilities
- Communicating appropriately
- Providing a warm welcome
The development of the Age-Friendly Standards was supported by Arts Council England.
Further information on the Age-Friendly Standards on familyarts.co.uk/age-friendly
If you need further information or would like to talk to someone about our Age Friendly standards and support, contact Cast's House Manager Stephanie Rockley at email@example.com.
Cast's Age Friendly Partner
Supported by players of People's Postcode Lottery